Privacy Policy

Last updated: October 2026

Nova Scotia Solar Advisors ("we," "us," "our") operates novascotiasolar.org. This policy explains what information we collect when you visit the site or request a solar estimate, how we use it, and the choices you have.

Information We Collect

When you fill out our solar quote form, we collect the information you submit, which may include your name, home address, postal code, email, phone number, homeownership status, roof details, and average monthly electric bill. We also automatically collect technical information such as your IP address, device/browser type, pages viewed, and marketing attribution data, including UTM parameters, Google Click ID (gclid/gbraid/wbraid), Facebook Click ID (fbclid), and advertising cookie identifiers (such as the Meta "_fbc" and "_fbp" cookies).

How We Use Your Information

To match you with one or more licensed, local installer partners and prepare a solar or battery storage estimate.
To contact you by phone, SMS, or email about your request, as described in our Terms of Service.
To measure and improve our advertising, including sending hashed contact details (never plain-text email or phone) to Meta's Conversions API and Google Ads' Enhanced Conversions, so we can confirm that an ad click led to a genuine lead and avoid showing you irrelevant ads.
To detect fraud and verify consent, including through TrustedForm certificate technology, which records a timestamped snapshot of the form you completed.

How We Share Your Information

We share the details you submit with the licensed installer partner(s) best positioned to serve your area, so they can follow up with your estimate. We also share limited, hashed (one-way encrypted) contact information with advertising platforms, including Meta (Facebook/Instagram) and Google, strictly to measure ad performance. We do not sell your personal information to data brokers.

Cookies and Tracking

This site uses Google Tag Manager to load analytics and advertising tags, including Google Analytics, Microsoft Clarity, and the Meta Pixel. These tools use cookies and similar technology to understand how visitors use the site and to measure ad campaign performance. You can control cookies through your browser settings.

Data Retention

We retain lead information for as long as reasonably necessary to fulfill the purposes above and to comply with legal and recordkeeping obligations, after which it is deleted or anonymized.

Your Choices

You can ask us to access, correct, or delete your personal information, or to stop contacting you, at any time by emailing novascotiasolarhomes@gmail.com. To stop SMS messages, reply STOP to any text. To unsubscribe from email, use the link in any message we send.

Children's Privacy

This Service is intended for adults requesting a property-related estimate and is not directed to children under 13.

Changes to This Policy

We may update this policy from time to time; the "Last updated" date above reflects the most recent revision.

Contact Us

Nova Scotia Solar Advisors
5201 Duke St Ste E, Halifax, NS B3J 1N9
novascotiasolarhomes@gmail.com · (902) 707-5253